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After all, you know what you need to do to market your product or service. When you’re trying to get a business off the ground all by yourself, or with a small team, a marketing plan seems unnecessary. A marketing plan, on the other hand, deals specifically with how you plan on getting your product in front of (and in the hands of) your customers. It’s a comprehensive document that outlines operations, support, company structure, and other details. The former covers all aspects of your business, from how you create your product to who you’ll be hiring for key roles in your company. However, keep in mind that a business plan and a marketing plan are not the same thing. The more specific you can get when talking about your audience and your competitors, the more likely investors will believe you’re a good bet. Being able to show that you understand your market can go a long way to winning that trust. It’s understandable that investors might have some tough questions, since you’re asking them to trust you with a lot of their money. Investors will look for signs that you know your business inside and out, and have a clear vision for expansion. That usually means a business plan, of which a marketing plan is an important component. Whether you’re looking at a traditional bank loan or raising an investment round, most financiers will want to see a plan for how you’re going to grow your business. Why have a marketing plan? You’re trying to secure funding